Hewlett-Packard tries to reinvent itself as Apple with new global campaign...
Three or so years ago Hewlett-Packard was arguably the most successful company in the world – the biggest PC maker with an enviably premium marketing platform and prices. It’s hardly on its uppers now...
View ArticleWillie Nelson wows Grammy audience with UK-produced Chipotle ad
Putting your ad in the right place (in front of zillions of eyeballs) has always been the key to buying paid-for media and Chipotle appears to have scored mightily with its ‘Back to the Start’ ad...
View ArticleBeyonce, and us, are better off without Pepsi
Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’...
View ArticleBud Light Platinum joins the rush to celeb client creative directors with...
Brand owners seem to be becoming more and more like lemmings these days (they always were, of course) and the latest trend is to make the star of your ads (or just somebody famous) your ‘creative...
View ArticleChevrolet unveils new ‘Find New Roads’ campaign from in-house agency...
Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is. This was perhaps inevitable as...
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